Client QBE European Operations | Sector Corporate. Sponsorship
Glendale were commissioned with the prestigious task of branding Twickenham Stadium Bowl for the QBE Internationals for three consecutive years. All branding needed to be considered from the view point of spectators, press photographers and the TV camera arc to gain the maximum coverage for QBE. The video below demonstrates how this was captured on Sky Sports.
From inception to implementation, Glendale Creative organised all areas of QBE branding for the event encompassing design, production and installation. Responsibilities included: pitch painting (centre and dead ball area); soft pitch branding (post protectors, wedges and flags); LED perimeter boards; flash boards for the interview backdrop and stairwell branding within the TV arch, technical area and tunnel.