QBE INTERNATIONALS EXTERNAL BRANDING

Client QBE European Operations | Sector Corporate Sponsorship

The QBE International match day experience began hours before kick-off. Working in conjunction with QBE, England Rugby and media buyers, we developed a brand journey, starting with broadsheet cover wraps and branding of all the key entry points to Twickenham Stadium including; Waterloo, Richmond and Twickenham train stations. Once at Twickenham, this visual journey continued along Whitton Road, around the stadium and finally onto RFU property which included the external stadium, VIP hospitality suite and the stadium bowl itself.