PIC’s brand mark is based on an emperor penguin who acts as the company’s ambassador. As part of the rebrand, we designed and commissioned 60 model penguins in the company’s signature yellow colour to display in their offices and life-sized models to feature in their main reception areas, events and photoshoot opportunities. Glendale Creative is currently exploring the possibility of creating another life-size sculpture of a penguin made entirely from recycled plastic sea pollution. This initiative is in line with PIC’s dedication to promoting sustainability in their long-term investment plan.

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